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Let's set the scene
Imagine this...
It's the year 2030 and being camera confident is no longer a "nice to have".
You live in a virtual-first world where building a personal brand, delivering presentations and effective communication is dominated by one thing...
Video.
Here's the problem: the moment you think about presenting on video, you turn into B-rabbit from the movie 8-mile.
Palms are sweaty, knees weak, arms are heavy (Eminem fans, if you know...you know).
Unknowingly, your lack of confidence is costing you BIG.
Connection.
Revenue.
A promotion...
The list is endless and I'm only scratching the surface.
In order to save your future self from a world filled with regret...
Today's newsletter is about one thing: How to increase your video confidence in 10 days or less.
"The Spotlight Effect"
Whether I'm delivering a keynote speech, presenting a workshop or sharing my message on video for social media...
One thing I've come to realise is this:
Whether it's that painful spot on my forehead...
The grey hair that's undeniably popping to the surface...
Or the bags under my eyes that wave to the world after a bad night's sleep...
Nobody cares.
The ugly truth: people are solely focused on themselves.
Our tendency to overestimate how much other people pay attention to our appearance or behaviour is not a new phenomenon.
For some time, social psychologists have labelled this human experience as "The Spotlight Effect".
Once we accept that we don't rent as much headspace in people's minds as we believe...
It's incredibly freeing!
Now, I'm not saying don't wash your hair or film a video with spaghetti sauce down your top.
What I'm saying is this: control your controllables.
The rest is out of your hands, my friend.
And that is a beautiful thing.
Do you smell of this?
Confidence.
It's the best perfume or aftershave on any human being.
I'm not talking about fake bravado rooted in insecurity...
That's easy to spot.
I'm talking about deep internal confidence that is present, versus pushy.
One way to exude true confidence is by "getting the reps in".
What I mean is, engaging in a filthy amount of practice.
As Bruce Lee once said:
"I fear not the man who has practised 10,000 kicks once, but I fear the man who has practised one kick 10,000 times."
Practising the right behaviours increases our competency.
And when we pump up our competency, we begin to see results in our external world.
In turn, this creates a book of positive evidence that you can pull from to shape a new narrative around your confidence on video.
Ultimately, this will ensure your nervous system no longer gets jacked up at the thought of communicating on camera.
Instead, we want it to feel as normal as brushing your teeth in the morning (with a touch more excitement).
So, where do we begin?
Let's shift our mindset to one of progress over perfection.
And what better way to do that than execute a 10-day video challenge?
The solution
Over the next 10 days, you're going to engage in a video challenge.
Here's the rules:
Pick an accountability buddy who's also going to take part.
Set up a private chat or WhatsApp group between the two of you.
Using your smartphone, post ONE video to the group chat daily before 9 pm and ensure it's no longer than 59 seconds.
Provide one piece of feedback on your buddy's video daily (content and delivery).
Fail to complete a day? Then the BOTH of you have to start again.
"But Ravi...I don't know what I'd even talk about for 10 days straight!?"
I thought you'd say that, so here are 10 video topics to handle that objection!
Your 10 topics
Day 1: One piece of advice you'd give to your 16-year-old self.
Day 2: One golden nugget from a recent book or podcast you've consumed.
Day 3: One unorthodox tip for accelerating your career.
Day 4: One memorable moment that shaped you into the person you are today.
Day 5: One character trait that every great leader has.
Day 6: One career mistake you've made and what it secretly cost you.
Day 7: Your perspective on whether University is essential in today's world.
Day 8: One life lesson you've learned this year and what it taught you.
Day 9: One meaningful lesson you've learned from your favourite movie.
Day 10: One lesson you've learned from engaging in a 10-day video challenge.
"But Ravi, how do I structure my videos...!?"
I thought you'd say that, so here's a short three-step framework to handle that objection!
Your video structure
Let's keep life simple with the PSA Method:
0-8 seconds: Point - What's your core message?
9-50 seconds: Story - What story will reinforce your core message?
51-59 seconds: Audience impact - What does this mean for your audience?
You should have no objections left in the tank...
Let the video challenge commence!
Action step
Priming: Block out 15 mins per day in your calendar over the next 10 days for your video challenge. Make it a non-negotiable to produce your video within this time frame.
Training day: Take day one's video topic and write out a few bullet points of what you're going to say using the PSA Method.
Game day: Within 24 hours, begin your challenge and don't look back.
Summary
Momentum.
That's all you're looking for.
Once you begin stacking the momentum, confidence will shortly follow suit.
Try the video challenge and reply to this email letting me know how it impacted you!
I'll see you next week homie.
Much love!
Ravi Rajani
P.S. Enjoy the content? Share the below with your leader...
1. [TEAMS ONLY] Book me for a storytelling keynote or workshop: Whether it's in person or virtual, to an intimate audience or a room full of thousands, learn more about how your team can become influential storytellers at your next sales kickoff, offsite or company retreat.
2. [TEAMS ONLY] Learn more about my Storyselling Bootcamp: Want your sellers to have a "story bank" they can use in their sales conversations for connection and conversion? Book an alignment call today to learn more.
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